Describes Onliners in 5 types

People have integrated the internet into their everyday life in different ways. They use it differently and have different expectations and motifs. This is shown in five typical patterns which have been identified in the typology ‘Digital Types’ by CCS data on usage habits and usage preferences of onliners. The types are entirely different which is not only a matter of age. Knowing the Digital Types helps developing effective communication and identifying suitable touchpoints.