Dentsu Aegis Resolutions support the whole communications process with research.

Dentsu Aegis Resolutions support the whole communications process with target group research, media research and advertising effectiveness analyses. We know the marketing and planning requirements that go along with the individual process phases and we deliver the basis for decision making. Comprehensible results, clearly presented and with clear recommendations help making marketing decisions.
A solution-oriented attitude and efficient research approaches are the basis of our work. We develop individual research concepts for any kind of requirement, thinking in terms of solutions, not standardised tools. We are well interconnected and use all available data to minimise research expenses for our clients while efficiently using investments to gain new insights. We are experienced in quantitative and qualitative research. For data collection, we collaborate with renowned market research institutes.

The intense exchange with our clients, our international ties within the Dentsu Aegis network and the cooperation with scientific institutes promote the integration of up-to-date approaches in our research and prevent silo mentality through interdisciplinary know-how.
Dentsu Aegis Resolutions has gained experience in diverse market segments, including food products, alcoholic beverages, cosmetics, pharmaceuticals, automotives, financial service providers and insurances, retailers, media and communication, consumer electronics and luxury articles.

Keyfacts

  • Affiliated company of Dentsu Aegis Network Germany, core competence in consumer insights and advertising effectiveness research
  • Founded 1999 as Carat Expert GmbH, renamed to Aegis Media Resolutions GmbH in 2009, with the foundation of Dentsu Aegis Network in 2014 renamed to Dentsu Aegis Resolutions
  • 15 employees, 13 of these with academic background in communication sciences, sociology, economics, statistics and marketing
  • Research design, implementation and analyses of quantitative and qualitative surveys.
  • In-house moderators and analysts for group discussions.
  • Experienced analysts for econometric modelings and ROI analyses, for awareness analyses and benchmarking.
  • Consumer Connection System, a proprietary consumer survey, explores how people use touchpoints. The whole spectrum of bought, owned and earned touchpoints is covered.
  • Content Monitor, encoding and quantification of editorial magazine contents.