Consumer Insights are findings about consumer’s attitudes, behavior, brand affiliation and communication behaviour. Consumer Insights help determining the relevant potentials of a brand as well as suitable contact points for communication.

Media Chemistry
Examines expectations towards media and brand communication

Consumer Journey
Analyses the purchase path and the role of communication

Experienced Consumers
Describes people 40 to 64 years of age in 6 types

Consumer Connection System
Proprietary survey on communication behaviour, attitudes and consumption behavior

Digital Types
Describes Onliners in 5 types